PGA Members' Brand Guidelines
YOUR BRAND YOUR CHOICE PGA MEMBERS BRAND GUIDELINES
#makinggolfhappen
INTRODUCING THE NEW MEMBER LOGO THE CHOICE IS YOURS
SECTION 1 THE MEMBERS’ LOGO
Introducing your refreshed PGA Brand Guidelines that includes the existing Members’ Crest and
The Members’ Logo is an official designation of The PGA and as such it
the brand new Members’ Logo. The development of the new Members’ Logo now allows you
occupies a privileged position within the hierarchy of our brand.
to use the most powerful three letters in golf with pride. It is a badge that is underpinned by the
The Members’ Logo accreditations
The Members’ Logo colour options
PROFESSIONAL
brand strategy of making golf happen.
We are keen for qualified professionals to promote themselves as Members of the Association, and the use of the Logo, a registered
Section 1 demonstrates how you can use the new PGA Members’ Logo (pages 3 - 6)
trademark, has been extended for the exclusive use of PGA Members.
Section 2 demonstrates how the Members’ Crest can be used (pages 7 - 11)
USE OF THE MEMBERS’ LOGO This gives you the choice of two logos depending on your preference. It is recommended that whichever logo you choose to use , it is used as your preferred route on all your applications consistently.
The agreed Logos can be used on the following items/areas: • Headed notepaper and stationery • Business cards
ADVANCED PROFESSIONAL
ADVANCED PROFESSIONAL ADVANCED FELLOW PROFESSIONAL
PGA PROFESSIONAL
Use of the logo is for PGA Members only and should not be used by PGA training assistants. If you wish to include your name, please ensure that
FELLOW PROFESSIONAL
MASTER PROFESSIONAL
the words Professional or your APAL designation accompanies the Logo in upper case and the Logo does not appear on its own as a separate entity. APAL designation must be in full – i.e PGA Advanced Professional.
ADVANCED FELLOW PROFESSIONAL PGA Grey PMS Warm Grey 7c CMYK 12/17/23/40 RGB 152/143/134
• Marketing material (including brochures, catalogues, flyers and advertisements) • Website (excluding the Crest logo)
Every use of the Logo must be accompanied by the trademark ownership
• Email signatures
line which must appear even if it is at the bottom of the page or on the
• Own signage, apparel and accessories including golf bags etc.
back of a business card. It can be used in very small print, but it must be
PGA Gold PMS 457c CMYK 2/19/97/26 RGB 187/151/0
MASTER PROFESSIONAL
used in order to safeguard the trademark. Other items can be submitted to The PGA for consideration. For the avoidance of doubt, the Logo may not be used on merchandise, gifts or prizes. For further guidance, the Logo and guidelines for usage can be downloaded from the Members' area of the website.
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Please note that use of the PGA logo is not allowed in countries where the Association does not own the trademark. International Members should check if their country of business is included. There is a full list of countries where the trademark can be used on the Members area of the website. If a country is not covered by use of the trademark then Members should continue to use the PGA Crest.
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THE MEMBERS’ LOGO STATIONERY
THE MEMBERS’ LOGO ON APPAREL & RETAIL ON APPAREL We encourage you to use the Logo as a way to promote yourself as a Member of the
Correct Examples
Association and this extends to your clothing.
The examples on this page show your Logo used correctly on Members’ stationery.
As in other applications, the Logo can be used provided the correct guidelines, found on the Members' area of the website at pga.info, are adhered to with regards to clear space,
The Logo has been given the correct amount of clear space around it,
colour variations, the relevant qualification accompanying the Logo in upper case.
free from other visuals such as type and graphics. The minimum amount of clear space is equal to X-1/2 of the height of the Members’
On embroidery, the Logo can be used gold on dark colours, navy on light colours or tonal
Logo as shown below. When using the Logo, you must make sure the
to match the item of clothing. The Logo must not be used on any merchandise to be sold,
words ‘Professional’ or your APAL designation accompanies the Logo.
as it is intended for personal promotional use only.
Example of Logo only embroidery
Example of Logo and name embroidery
ON RETAIL We also encourage you to use the Logo as a way to promote yourself as a Member of the Association on retail signage.
As in other applications, the Logo can be used provided the correct guidelines are
Members’ Logo clear space rule
adhered to with regards to clear space, colour variations, the relevant qualification accompanying the Logo in upper case and trademark statement needing to appear.
In all instances, the Logo must be used with the Professional’s name to indicate that this is a Member of the Association rather than a PGA-approved facility. Please refer to the Members’ Logo usage on letterheads & business cards
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Members’ Logo with name clear space rule
Example of Logo on retail signage
examples to the right:
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PGA MEMBERS’ LOGO EMBROIDERY GUIDELINES TO BRIEF MANUFACTURERS The following notes are guidelines on the use of the PGA Members’ Logo. The PGA Members’ Logo can be
SECTION 2 THE MEMBERS’ CREST
embroidered in PGA Gold, Navy or tonal. Club crests are permissible on the sleeve. Manufacturer logo is
THE MEMBERS CREST IS AN ALTERNATIVE THAT YOU CAN USE DEPENDING ON YOUR PREFERENCE
permissible on the sleeve but must be requested on the order. No corporate logos are allowed to be embroidered with the PGA Members’ Logo. Logo options are dependent upon the PGA Member’s status. Maximum size for embroidery is 7.5cm in width (including ®) and up to 4.5cm in height (including
PGA Members are differentiated through formal recognition of their
PGA PROFESSIONAL
The Members’ Crest Accreditations
previous experience, further education, achievements and accreditations. These designations can be used with the Members Crest.
monogrammed name). These guidelines are designed to give you some assistance in the use of
PGA PROFESSIONALS
PGA PROFESSIONALS WITH APAL
designations and the Crest.
Left chest only - PGA Gold, Navy or tonal.
APAL Members can elect to have their APAL designation
The agreed Crest can be used on the following items/areas:
If you wish to include your name, you
instead:
• Headed notepaper and stationery
should make sure that this is
PGA Advanced Professional
• Business cards
monogrammed IN CAPITALS directly
PGA Fellow Professional
• Marketing material (including brochures, catalogues, flyers
underneath.
PGA Advanced Fellow Professional PGA Master Professional
and advertisements) • Email signatures • Your own apparel and accessories, including golf bag etc.
Left chest only - PGA Gold, Navy or tonal.
PMS 457c CMYK 2/19/97/26 RGB 187/151/0
PMS 281c CMYK 100/90/31/35 RGB 0/32/125
If you wish to include your name, you should make sure that
Other items can be submitted to The PGA for consideration. For the
this is monogrammed IN CAPITALS directly underneath.
avoidance of doubt, the Crest may not be used on merchandise, gifts or prizes. The Crest and guidelines for usage can be accessed from the Membership Department.
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USING THE MEMBERS’ CREST
THE MEMBERS’ CREST ON STATIONERY
With its heraldic design, the Members’ Crest is a symbol of our heritage. It
Correct Examples
is an official designation of PGA Membership and as such it occupies a privileged position within the hierarchy of our brand. We are very keen for
The examples on this page show the Crest used correctly on members
you to promote yourself as a Members of the Association, and the use of
stationery. The Crest has been given the correct amount of clear space
The PGA Crest, a registered trademark, has been reserved for the exclusive
around it, free from other visuals such as type and graphics.
use of PGA Members. The minimum amount of clear space is equal to X - 1/3 of the height of
USE OF THE MEMBERS’ CREST
the Crest as is shown below. When using the Crest, you must make sure the words ‘PGA Professional’ or their APAL designation accompanies the Crest.
Use of the Crest is for PGA Members only and should not be used by PGA training assistants. If you wish to include your name, please ensure that the words PGA Professional or your APAL designation accompanies the Crest in upper case and the Crest does not appear on its own as a separate entity. APAL designation must be in full – i.e. PGA Advanced Professional.
Every use of the Crest must be accompanied by the trademark ownership line which must appear even if it is at the bottom of the page or on the back of a business card. It can be used in very small print, but it must be used in order to safeguard the trademark.
PGA Grey PMS Warm Grey 7c CMYK 12/17/23/40 RGB 152/143/134
PGA Gold PMS 457c CMYK 2/19/97/26 RGB 187/151/0
Members’ Crest clear space rule
Members’ Crest with name clear space rule
Members’ Crest usage on letterheads & business cards
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THE MEMBERS’ CREST ON APPAREL & RETAIL
PGA MEMBERS’ CREST EMBROIDERY GUIDELINES TO BRIEF MANUFACTURERS
ON APPAREL We encourage you to use the Crest as a way to promote yourself as Members of the The following notes are guidelines on the use of the PGA Crest. The PGA Crest can be embroidered in PGA Gold, Navy
Association and this extends to your clothing.
or tonal. Club crests are permissible on the sleeve. Manufacturer logo is permissible on the sleeve but must be requested on the order. No corporate logos are allowed to be embroidered with the PGA Crest. Cresting options are
As in other applications, the Crest can be used provided the correct guidelines are
dependent upon the PGA Member’s status.
adhered to with regards to clear space, colour variations, the relevant qualification
Maximum size for embroidery is 7cm in width (including ®) and up to 9cm in height including monogrammed
accompanying the Crest in upper case.
APAL designation and name (if requested).
On embroidery, the Crest can be used gold on dark colours, navy on light colours or tonal to match the item of clothing. The Crest must not be used on any merchandise to be sold,
Example of Crest only embroidery
Example of Crest and name embroidery
PGA PROFESSIONALS
PGA PROFESSIONALS WITH APAL
Left chest only - PGA Gold, Navy or
APAL Members can elect to have their APAL designation
tonal. If you wish to include your
instead:
name, you should make sure that this
PGA Advanced Professional
is monogrammed IN CAPITALS
PGA Fellow Professional
directly underneath.
PGA Advanced Fellow Professional
as it is intended for personal promotional use only.
ON RETAIL We also encourage you to use the Crest as a way to promote yourself as a Member of the Association on retail signage.
PGA Master Professional
As in other applications, the Crest can be used provided the correct guidelines are adhered to with regards to clear space, colour variations, the relevant qualification
Left chest only - PGA Gold, Navy or tonal.
accompanying the Crest in upper case and trademark statement needing to appear.
If you wish to include your name, you should make sure that In all instances, the Crest must be used with the Professional’s name to indicate that this is a Member of the Association rather than a PGA-approved facility. Please refer to the
Example of crest on retail signage
PMS 457c CMYK 2/19/97/26 RGB 187/151/0
PMS 281c CMYK 100/90/31/35 RGB 0/32/125
this is monogrammed IN CAPITALS directly underneath.
examples to the right:
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FURTHER INFORMATION AND HELP Should you have any questions on maximising the benefits of PGA Membership though the use of The PGA brand, please do not hesitate to contact us at membership@pga.org.uk or on +44(0) 1675 470 333.
Membership Department, PGA National Headquarters, PING House, The Belfry, Sutton Coldfield, West Midlands B76 9PW
These brand guidelines are available to download from the Members' area of the website at pga.info
#makinggolfhappen Ž PGA and the Crest are registered trademarks of The Professional Golfers’ Association Limited
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